The Canadian Country Music Association® Partners With Denim On The Diamond For a Two-Day Outdoor Live Music Event During Country Music Week 2025

THE CANADIAN COUNTRY MUSIC ASSOCIATION® PARTNERS WITH DENIM ON THE DIAMOND FOR A TWO-DAY OUTDOOR LIVE MUSIC EVENT DURING COUNTRY MUSIC WEEK 2025

SEPTEMBER 12–13 AT KELOWNA’S WATERFRONT PARK

Kelowna, BC (June 9, 2025) – The Canadian Country Music Association® (CCMA®) is thrilled to announce a dynamic new partnership with beloved Kelowna music festival, Denim on the Diamond, to present a special two-day, outdoor live music event during Country Music Week 2025. Set for Friday, September 12 and Saturday, September 13, this collaboration will take place at Kelowna’s picturesque Waterfront Park, with performances centered around the Island Stage.

This marks the first time Country Music Week will be hosted in Kelowna, with events kicking off on September 10, 2025, promising four unforgettable days of music, community, and celebration. Bringing a notable blend of homegrown talent and international stars to the heart of the Okanagan, the celebration will culminate in the 2025 CCMA Awards presented by TD, airing live from Prospera Place on Saturday, September 13.

Hosted by Thick as Thieves Entertainment, Denim on the Diamond brings its signature energy and community spirit to this special two-day event alongside the CCMA. Fans can look forward to a dynamic mix of talented country artists, all just steps away from the heart of downtown Kelowna.

Ticket information for the CCMA x Denim on the Diamond event will be available soon. Fans are encouraged to sign up for updates at www.denimonthediamond.com to receive the latest news and presale information.

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About The Canadian Country Music Association® (CCMA®)

Established in 1976, the CCMA® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

About Denim on the Diamond

Founded in 2018, Denim on the Diamond is an outdoor festival held in Kelowna, BC. The event showcases a lineup of the best musical artists, offering attendees a unique blend of country & rock music and community spirit.

For media or general inquiries, please contact:

CCMA: press@RedUmbrellaPR.com

Sponsorship inquires: sponsorship@ccma.org

Event inquiries: denim@denimonthediamond.com