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2024 CCMA Awards Presented by TD Fuel a $16 Million Economic Boost for Edmonton
Tuesday, 26th November
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Edmonton, AB – November 14, 2024 — Edmonton welcomed a surge of vibrancy and growth this year as the Canadian Country Music Association® (CCMA®) Country Music Week 2024 and the 2024 CCMA Awards presented by TD generated a remarkable economic impact of $16 million in total for the city. The broadcast awards at Rogers Place arena drew a sold-out crowd of 14,000 attendees — the biggest show to date in CCMA history — underscoring the tremendous value of hosting large-scale cultural events for local businesses and the downtown core.
Over several days, Edmonton became a hotspot for country music enthusiasts, drawing fans, artists, and industry professionals from across Canada and beyond. Hotels, restaurants, shops, and venues across the city enjoyed a significant boost in business, with downtown establishments reporting one of the busiest weeks of the year. This surge in visitors injected millions directly into local businesses, creating a palpable sense of energy throughout Edmonton’s central districts. The energy spread through iconic locations as over 46 events, including 30 Country Crawl shows were hosted at venues throughout Edmonton, showcasing more than 200 talented artists. Additionally, the Prairie West Pop-Up Market attracted over 300 attendees and featured 10 Indigenous vendors, further highlighting the diversity and talent of the region.
About Explore Edmonton
Explore Edmonton is the city’s destination marketing and management organization, focused on promoting Edmonton as a premier location for tourism, events, and business. Committed to making the city vibrant and prosperous, Explore Edmonton works with partners to create unique experiences for visitors while driving economic impact and enhancing the quality of life for residents.
About the Canadian Country Music Association® (CCMA®)
Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards presented by TD. Sponsors of Country Music Week 2024 and the 2024 CCMA Awards presented by TD include FACTOR, Canada’s Private Radio Broadcasters, and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”.
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For interview requests, please contact:
Amanda Krumins
Executive Director, Communications & Connections, Explore Edmonton
c: 780-566-1660
e: akrumins@exploreedmonton.com
The 2025 CCMA Awards Take Over Kelowna’s Prospera Place on Saturday, September 13
The Canadian Country Music Association® (CCMA®) announced today that Country Music Week 2023, which was proudly hosted in the City of Hamilton for the seventh time in 2023 and delivered $11.2 million in economic activity to the Province of Ontario and City of Hamilton, an increase of $2 million from the $9.2 million previously recorded in 2018.
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